Every tool sold to video agencies stops at $75 a month
The ceiling is remarkably low and remarkably consistent. And every product on the list solves the same half of the problem — the expensive half goes untouched.
Independent research · İstanbul
Süleyman Yasin Demirtaş
I study how creative agencies actually run — not the work they sell, the machinery underneath it.
01 The work right now
Measuring what coordination costs a video agency.
There is good public data on what agencies charge and how fast the market is growing. There is none at all on the hours lost between “the edit is done” and “the client has it live” — the approvals, the revision rounds, the chasing.
I have mapped 27,713 agencies. I now hold a table that tells me which of them are living with this problem without ever asking their team. I am not going to explain how here — but the findings go to the agencies that take part.
27,713agencies mapped
30responses needed
1person team
02 Operation
One person. Not working alone.
The whole study runs on a research pipeline I built and tuned myself, on top of AI systems. Scanning, extraction, signal filtering and analysis — each stage has its own agent, configured for that job.
That is why thousands of agencies can be swept in a weekend and the meaningful ones pulled out of the pile. Work that would take a team weeks, the pipeline does overnight.
/ 01
Scanning
Firm, team and performance data pulled from public sources. Nothing typed by hand.
/ 02
Signal filtering
Which agency carries which problem, identified from the outside using criteria I developed.
/ 03
Analysis
Raw data turned into findings that can be compared and published.
03 Process
I write down how it is going, openly.
Most people tell the story after the thing is built — cleaned up, corrected, tidy. I am writing it while it happens. The decisions that turn out wrong stay on the page too.
16 Sep
Niche chosen, market swept
27,713 video production agencies mapped. The price ceiling on clipping tools turned out to sit at $75 — that category was closed.
16 Sep
Target list built
Ranked on my own metric: review count divided by team size — work volume per person. The result was not what I expected.
17 Sep
Email infrastructure built
A DNSSEC fault left the domain unreachable for hours and the control panel showed no warning at all. Final deliverability score: 9.6 / 10.
Next
First contacts
Selected agency owners, one message each, written separately. Nothing for sale — one question: how many hours a week does coordination take from you?
04 Writing
Notes from the research.
The same minute of video costs $0.41 or $500
The widest price spread I have found in a single service. A gap that wide means a market that has not finished repricing.
05 About
I was born in Batman. Yes, that Batman.
The city is genuinely called Batman and I am genuinely from there. No cape, no cave — but I did keep the working-at-night part, and the looking-where-nobody-else-looks part.
I am in İstanbul now. I do not run an agency; I came at this from the other side — building content tooling, and noticing how much of the actual work turns out to be coordination rather than craft.
Everything published here is primary research. Where a number is an estimate rather than a measurement, it is labelled as one — every time, including when the estimate is the one that makes my point.
- Name
- Süleyman Yasin Demirtaş
- Born
- 23 April 1996 · Batman
- Based in
- İstanbul, Türkiye
- Working languages
- Turkish · English (written)
06 Contact
If you run an agency, let's talk.
I am not publishing all of the findings. Agencies that take part see where their own numbers sit against the industry — first, and in detail.
Three questions. One line each is plenty.
From “edit is done” to “client has it live” — who touches it, and how many people is that?
Roughly how many hours a week does that chain cost your team, across everyone?
Have you tried to fix it before? What did you try, and why didn't it stick?